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投稿日時: 2015-08-05 17:00:00

 2014年のFIFAワールドカップブラジル大会で優勝を収めたドイツ代表、その中心メンバーが揃うバイエルン・ミュンヘン、チャンピオンズリーグの2014-15シーズンを制して3冠を達成したバルセロナ、プレミアリーグを圧倒的な強さで制覇したチェルシー。なぜ彼らはここまで強いのか。adidasでは、その理由を、チームとしてのひとつの「根本に根付くスタイル」と、選手の圧倒的な「個」の強さにあるとの仮説を立てている。

(写真:中村俊、香川、宇佐美、柴崎ら現役のトップクラス16選手も登場した)


投稿日時: 2015-06-08 17:00:00

二宮: いよいよ「FIFA女子ワールドカップカナダ2015」が間近に迫ってきました。今回は前回に続く連覇への期待が高まっています。
佐々木: でも、今は3月のアルガルベ杯が9位で、「大丈夫か」「連覇できるのか」という不安の声の方が多いのではないでしょうか。そこをいい意味で裏切るのが、なでしこジャパンです。


投稿日時: 2015-04-23 18:00:00

 打率3割、30本塁打、30盗塁――。
 日本プロ野球80年の歴史で、トリプルスリーと呼ばれる記録を成し遂げた選手は、たった8人しかいない。
 今季、9人目の達成を目指し、シーズンに臨んでいる若武者がいる。東京ヤクルトの山田哲人選手だ。昨季は日本人右打者のシーズン最多記録を64年ぶりに塗り替える193安打をマーク。29本塁打、15盗塁を記録した。走攻守でさらなる進化を図る22歳のプレーを支えるのが、adidasのアイテムである。山田選手と、担当するadidas Japanの鈴木章弘さん(スポーツマーケティング ジュニアマネージャー)に、二宮清純が、それぞれの道具の秘密を訊いた。


投稿日時: 2015-02-20 12:00:00

「あっ、軽い!」
 足を入れてみて、思わず声をあげてしまった。約310g(27センチ)という重さは全くと言っていいほど感じない。一歩踏み出すと、誰かに背中を押されるように前へスムーズに進んでいく。この11日からadidasオンラインショップで発売が開始された「ultra boost(ウルトラ ブースト)」は、最新テクノロジーを集結させた“adidas史上最高の一足”だ。

(写真:25日からは店頭発売も開始される)


投稿日時: 2015-01-15 12:00:00

 新春の箱根駅伝、往路、復路ともに圧倒的な強さをみせ、初の総合優勝を果たしたのは青山学院大だった。
 10区間中5つの区間賞に輝いた青学大の選手たちの快走はもちろん、その足を鮮やかに飾っていたシューズに目が留まった方も多いのではないだろうか。アマゾンパープルのアッパーに、ソーラーレッドの靴ひも、adidasの特徴である白の3本線――。実は、これこそが初制覇を支えたadidasの新アイテム「adizero takumi sen boost」だった。

(写真:最新モデル発表イベントに参加した(左から)第一生命・田中智美選手、尾崎好美さん、青学大・神野大地選手、三村仁司さん、増田明美さん、adidasの荒川正史さん)


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